Tag Archives: social media for business

Hiring Your Social Media Dream Team, Part 3: Team Workflow

In our first installment of Hiring Your Social Media Dream Team, we talked about the importance of having an organized plan in place to help your team be as successful as possible and start you on the right track. Our second installment described the various team members and positions that can make up a Dream Team. […]

7 Ways Financial Advisors Can Gain Leads Through Twitter

In our first two articles in this series, we discussed how financial advisors can leverage LinkedIn and Facebook for lead generation. Now it’s time to talk Twitter. Twitter is a fantastic resource for prospecting. A study by Putnam Investments reports that 66% of financial advisors saw an uptick in new business using social media in […]

Digital ER – How to Triage, Treat, and Discharge Social Media Crises

If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media […]

How to Drive Engagement: 8 Ways to Win at LinkedIn for Financial Services

In the first two installments in our Driving Engagement series, we covered 6 ways to leverage Facebook to build relationships with your customers and then tackled Twitter by sharing our 10 tips to tweet safely and compliantly in 140 characters or less. In this installment, we’ll cover the social network with the most “professional” reputation: LinkedIn.  […]

Protect Your Brand from Bad Language

Four letter words. Yuck. You know the ones we mean… that bad language that makes you cringe when you see it coming from the wrong source — like a brand’s Twitter handle. We all like to think that we would never be that social media manager who makes the mistake, but what can you do to […]

Social Media & Banking: Gremln Get Started Guide – Part 3

Setting Up Your Twitter Profile Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process. Twitter is a micro-blogging site that started in 2006 as a San Francisco-based […]

Gremln Customer Spotlight:
Bank of Urbana

We love hearing how our customers are taking advantage of all that Gremln has to offer – so much so that we decided to share some of their experiences on our blog! We’re introducing Customer Spotlights where we highlight how social media marketers just like you are using Gremln to help boost their brands.

Get Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media

The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute. Needless to say, when it comes to social media – you can easily spend huge amounts of your very precious time feeling lost […]

Are You A LinkedIn Super User? Make the Most of the Professional Social Network

With over 225 million users and more than 10 years in the social networking game, LinkedIn has grown from what was once considered a place to hunt for a new job (and not much more) to a community for professionals and businesses to talk shop, find new leads, connect and reconnect with colleagues, friends, and […]

Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?

December 2013 – UPDATE: Nearly one year after putting out a proposed guidance on social media use for financial institutions, the FFIEC issued “Social Media: Consumer Compliance Risk Management Guidance.” This guidance has been adopted by FFIEC member organizations, including the Office of the Comptroller of the Currency (OCC), Board of Governors of the Federal […]