Tag Archives: social media for banking

The Future is Now: Mobile and the Social Banking Branch

A recent report shared that 173 million Americans own smart phones, and CNN reported that mobile apps overtook desktop usage for the first time ever in February 2014. While mobile adoption rates continue to grow amongst consumers, a recent study by Capgemini found that financial institutions are relatively slow to adopt mobile banking capabilities – […]

4 Ways to Activate Your Customers on Social Media

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! […]

Beyond the Breach: Cybersecurity and Social Media

If you’re in a regulated industry, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure not often discussed: cybersecurity. Even though security breaches aren’t necessarily associated with […]

Digital ER – How to Triage, Treat, and Discharge Social Media Crises

If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media […]

INFOGRAPHIC: How Consumers Use Social Media for Financial Services

Financial regulatory bodies continue to encourage member institutions to build an active presence on social media, if only to monitor brand mentions and respond to customer questions, complaints, or compliments. But getting active on social media can do so much more for your bank than just keep you compliant!

Marketing to the Generations: 4 Tips for Getting – and Keeping – Gen Z’s Attention

You’ve mastered marketing to Generations X and Y. Now it’s time to gear up for the next generation – Gen Z – the post-Millennials who grew up with the internet and will redefine the way you reach your future audience. First, let’s get a better understanding of the people that make up Generation Z. Defined […]

Marketing to the Generations: How to Connect with Millennials

Millennials are an increasingly sought-after group when it comes to financial services. According to a report by Nielson, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1977 and 1995 – that’s close to 24% of the population. And while they may not have the affluence of […]

Your Bank is Social, Now What? 11 Ways to Protect Your Online Rep

Have you Googled yourself lately? What comes up on search engine results pages (SERP’s) can make or break your online reputation.  Harvard University research on Yelp shows that a 1-star difference in reviews on Yelp may result in 5% to 9% in business gained or lost. Review sites aren’t the only place customers can let […]

How to Drive Engagement: 10 Twitter Tips for Financial Services

In the first installment of this series, How to Create Engagement – Facebook for Financial Services, we discussed 6 ways to leverage Facebook to build relationships with your customers. Next we’ll tackle Twitter and unveil 10 tips to tweet safely and compliantly in 140 characters or less. That’s right – while Facebook lets users to […]

Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy

So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social media strategy: 1)     Determine Your Purpose & Voice – Decide how you plan to use social media to further your […]