Tag Archives: like

Social Media 101: Facebook’s EdgeRank Formula

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we examine what is arguably one of the most important content concepts in social media: Facebook’s EdgeRank formula. EdgeRank is a ranking system designed by Facebook that determines how many of your company page’s fans […]

Facebook Fans: The art of passive engagement

As social media marketers, we usually tend to focus on Facebook fan engagement and active interaction. And that’s a good thing, not only because each Facebook interaction spreads your social media message to a new circle of people, but also because engaged fans are passionate fans, and passionate fans are likely to become loyal customers. […]

Staying Afloat in a Sea of Likes – 5 ways to stay relevant on Facebook

Just five years ago, Facebook was a virtual corporate wasteland. Business leaders weren’t really taking the social network seriously as a marketing outlet yet, and Facebook wasn’t trying very hard to convince them otherwise. Pages hadn’t yet been introduced, and any company wanting a Facebook presence had to create either a group or an entirely […]

Opening the Floodgates: How like-gating impacts the social media marketing dynamic

Last week, for our Social Media 101 series, I wrote on the topic of like-gating. Today, we’ll look a little more closely at the concept and its impact on the business-consumer relationship. A quick refresher: Like-gating is when a company requires a Facebook user to like its Facebook page before accessing exclusive content. The benefit […]

Social Media 101: Like-gating

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we define the term “like-gating.” Like-gating is when a company requires Facebook users to “like” its Facebook page before allowing them to access exclusive content. This is usually done by way of a welcome tab […]