Tag Archives: Foursquare

Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost

Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your job, usually within the much more physical confines of your office. What you do at your desk has a direct impact on […]

Which Network Works? Finding the social media network that’s best for your business

According to research company Experian, approximately 91% of online American adults log on to a social network every single month. That percentage represents about 129 million Americans. That’s 129 million potential consumers your company has the ability to reach on at least a monthly basis. Goodness. That’s a lot of people. And that’s just in […]

The Path to Glory: How to channel your social media fans through to your website

Why do you work so hard to increase your social media following? Have you ever really thought about it? I mean, really, really thought about it? When it comes down to brass tacks, what’s the actual benefit of having half a million Facebook fans? Sure, it means more potential eyes on your marketing message, but […]

Social Media 101: Klout

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we explore the social media influence measurement tool Klout. Klout is a program that analyzes and scores a person’s online influence through social media networks, such as Facebook, Twitter, and LinkedIn. Klout uses a secret […]

Social Media Time! (A Very Special Gremln Survey)

When it comes to social media marketing, timing is everything. After all, 2am might not be the best time for Olive Garden to share its lunch specials, but it’s probably a great time to market some Lunesta. Your social media strategies are going to be most successful if they’re hitting your target audience at the […]

Digital Disappointment: Four reasons businesses flop on social media

A landscaper once told me that he found social media to be a useless marketing tool. His attempts to expand his customer base by way of social networking consistently fell flat, and his time investment gave him little, if any, return. He wanted to know why he should spend so much time cultivating his Facebook […]