Tag Archives: education

Social Media & Banking: Gremln Get Started Guide – Part 2

Get Friendly with Facebook! When you think of social media, the first network that probably comes to mind is Facebook, and for good reason — it currently boasts more than 1.2 billion users worldwide. Upwards of 15 million businesses, companies, organizations, and public figures have company Pages — and Facebook continues to gain more and […]

4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on social strategies are so important, of course, is that success (or the lack thereof) almost […]

Social B2B Tips for the 3 Big Networks

If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard. I mean, it’s really hard. Much harder than social B2C. You know why? Because businesses may have social media accounts, but businesses aren’t the ones using those accounts. It’s people who use them, employees like you […]

Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses that often come with the territory. Because of these “secondary expenses,” many managers, directors, CEOs, […]

Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off smoothly; packet pick-up, on the other hand, was something of a disaster. Due to poor […]

5 Steps to Social Media Self-Regulation

Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from regulatory bodies. Unlike the financial services industry, though, Big Pharmaceutical doesn’t have a set list […]

Exploring Collections: Facebook is testing a big new e-commerce feature for businesses

Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement through liking, commenting, and tagging, they can purchase Facebook ads, and they can pay a […]

When the Candidates Speak: Part 1 of a study in social media politics

Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhere; stories on the news, ads during prime time, signs in your neighbor’s yard, and, yes, posts popping up on your social networks. Social […]

Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost

Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your job, usually within the much more physical confines of your office. What you do at your desk has a direct impact on […]

The Social Media Garden: 5 marketing lessons taken straight from the greenhouse

This probably comes as no surprise, but gardening can teach you a lot of things. It can teach you about patience, perseverance, ecology, pedology, and aesthetics…but it can also teach you how to be a great social media marketer. There are a lot of surprising similarities between horticulture and social culture. Here are 5 lessons […]