Tag Archives: business

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

Social Media & Banking: Gremln Get Started Guide – Part 3

Setting Up Your Twitter Profile Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process. Twitter is a micro-blogging site that started in 2006 as a San Francisco-based […]

Social Media & Banking: Gremln Get Started Guide – Part 2

Get Friendly with Facebook! When you think of social media, the first network that probably comes to mind is Facebook, and for good reason — it currently boasts more than 1.2 billion users worldwide. Upwards of 15 million businesses, companies, organizations, and public figures have company Pages — and Facebook continues to gain more and […]

Risky Business: How to Protect Your Social Media Presence

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, and followers can be risky indeed – but it can also prove beneficial for your […]

Get Your C-Level Executives Serious about Social

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what you have to say. You know you need to be where your customers are, but […]

Facebook News Feed & What It Means For Your Business Page

Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph Search. Great content really, seriously, truly IS king. During Thursday’s press conference, Facebook’s team laid […]

Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?

December 2013 – UPDATE: Nearly one year after putting out a proposed guidance on social media use for financial institutions, the FFIEC issued “Social Media: Consumer Compliance Risk Management Guidance.” This guidance has been adopted by FFIEC member organizations, including the Office of the Comptroller of the Currency (OCC), Board of Governors of the Federal […]

Creating a Social Media Policy: Where to Begin?

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We […]

Make 2013 A Success! Get Your Social Media In Shape

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, couch potato 0. Way to go, you. But are you keeping your social media just […]

4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on social strategies are so important, of course, is that success (or the lack thereof) almost […]