Tag Archives: brand

Gamifying the Game: Engaging with Super Bowl Ads

Maybe you’ve heard…but there’s kind of a big game coming up. A game so super big it garners the attention of more than 111 million people and generates close to $4 million per 30 second spot in advertising sales. Maybe in the past your engagement with the Super Bowl has been relegated to yelling at […]

4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on social strategies are so important, of course, is that success (or the lack thereof) almost […]

Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off smoothly; packet pick-up, on the other hand, was something of a disaster. Due to poor […]

Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost

Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your job, usually within the much more physical confines of your office. What you do at your desk has a direct impact on […]

The Branding Games: London 2012 and Social Control

The International Olympic Committee has a problem. Their problem is, practically everyone in the world is going to be tweeting about their product. Sounds like a good problem to have, right? Everyone in your office would probably do back flips if your company started simultaneously trending in 200 different countries around the world. A lot […]

Branded: The Importance of Being Self-Aware

Every year, companies sink huge amounts of money into their marketing campaigns in an effort to solidify brand awareness and recognition in the minds of the average consumer. From logos and colors to spokespeople and taglines, marketers dedicate a lot of resources toward the end goal of getting customers to favorably connect brand to business. […]