Tag Archives: 101

[Infographic] Your Social Media Presence: Good vs. Bad

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to do for your social presence. Embed This Image On Your Site (copy code below): Courtesy […]

Social Media & Banking: Gremln Get Started Guide – Part 3

Setting Up Your Twitter Profile Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process. Twitter is a micro-blogging site that started in 2006 as a San Francisco-based […]

Social Media & Banking: Gremln Get Started Guide – Part 2

Get Friendly with Facebook! When you think of social media, the first network that probably comes to mind is Facebook, and for good reason — it currently boasts more than 1.2 billion users worldwide. Upwards of 15 million businesses, companies, organizations, and public figures have company Pages — and Facebook continues to gain more and […]

Laugh It Up! 4 Ways Humor Helps Engagement

Sometimes, you just need a friendly reminder to inject some fun into your social media routine – it can jumpstart engagement and remind followers why they enjoy your brand in the first place! Humor indicates there’s a human behind the posts, and can help your followers identify with you. If you’re not too confident in your comedy routine, we have […]

Finding Your Social Audience: A Treasure Map to Social Media Gold!

When it comes to building your social media audience, there’s no reason you shouldn’t go for the gold! It’s not all luck – creating (and boosting) your fan base takes a lot of hard work – especially if you are just getting started with social media. We like to think of it as a treasure hunt, […]

Facebook Graph Search: What’s It All About?

Wondering how Facebook’s Graph Search will change how you, your business, and your customers use the social network? First announced Tuesday, January 15, 2013, Graph Search is currently in beta, though likely to roll out to all Facebook users in early April. (Want it sooner? You can request early access here.) It’s a social search […]

Creating a Social Media Policy: Where to Begin?

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We […]

Make 2013 A Success! Get Your Social Media In Shape

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, couch potato 0. Way to go, you. But are you keeping your social media just […]

4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on social strategies are so important, of course, is that success (or the lack thereof) almost […]

Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses that often come with the territory. Because of these “secondary expenses,” many managers, directors, CEOs, […]