FOR IMMEDIATE RELEASE
CONTACT: DAVID BELL, GREMLN CMO
SEC, FINRA & FFIEC Regulators Issue Guidelines for Social Media Activity; Social Media Tech Company GREMLN Expands to Lone Star State to Meet Growing Demand.
On the heels of the Financial Industry Regulatory Authority (FINRA)’s June 2013 request to financial institutions for information on monitoring social media activity, St. Louis-based Gremln – social media management tools for businesses – has geared up its commitment to help regulated industries maintain social media compliance with a new Vice President of Business Development and office in Dallas, TX.
Since 2011, financial regulatory bodies (such as the FFIEC, FINRA, and the SEC) have continued to issue and update guidance regulations holding banks, credit unions, and other financial institutions accountable for social media activities and communications. As a result, such regulated industries have been virtually unable to harness the benefits of social media marketing due to concerns over the ability to filter, monitor, and archive social media communications.
Enter Gremln; with an enterprise social media management toolkit that filters, monitors, and archives social media communications made via Facebook, Twitter, and LinkedIn, as well as provides robust reporting and team management settings, it’s the solution regulated industries need to remain compliant.
As demand for such tools increases, Gremln continues to receive a number of endorsements from financial institutions and attract the attention of regulated industries across the country. To meet growing demand, Gremln recruited Dallas-based industry veteran Lori Barber as Vice President of Business Development in June of this year.
Barber comes to Gremln with an agency background and 18 years of experience in leading successful sales teams. She is regarded by the media as an industry leader, has won numerous awards, and has a special expertise in emerging media. Prior to joining Gremln, Barber owned one of the top online marketing agencies in Dallas and was most recently with SiteLab Interactive as the Director of Business Development. In her career, she has achieved online success for major brands including the Dallas Cowboys, Sharp Healthcare, and Microsoft.
With offices in St. Louis, Springfield, Chicago, Dallas, Los Angeles, and San Jose, Costa Rica; over 150,000 system users; and several state banking organization endorsements, Gremln is well positioned for growth after launching its newest version just one year ago.
“The Texas region, and particularly the Dallas/Fort Worth region, is leading the country in an economic upswing, especially in key industrial areas such as healthcare and technology. I can hardly wait to bring this tool to my own back yard,” said Barber.
“Gremln’s unique ability to organize a company’s marketing, compliance, and customer service team while also filtering, monitoring, and archiving social media communications across the major social media networks makes it the preeminent social media management tool for regulated industries. Our team continues to improve our product to make it the solution for those held to compliance standards,” said Gremln CEO Ryan Bell.
Gremln offers social media compliance enforcement to help regulated industries utilize social media with a higher degree of confidence by specifically addressing the need for filtering, monitoring, and archiving social media communications. Gremln’s enterprise level toolkit allows companies to filter out keywords and phrases that violate regulations and set up corporate structures and compliance filtering process to ensure messages are not sent without proper approval. Messages and activity from all major social networks are captured and archived in searchable and exportable formats for reporting and audit purposes.
Chris Lepper, Grassroots coordinator with the Missouri Bankers Association, is thrilled with Gremln’s social media tool kit. “Meeting customers where they are while staying compliant with federal guidance is imperative in this industry. Thanks to Gremln’s social media tools, banks across Missouri can have the confidence they need to pursue social media marketing and customer service efforts,” Lepper said.
For more information, please contact Gremln CMO David Bell at firstname.lastname@example.org or visit our website to learn more and request a demonstration.