Category Archives: Social Media Marketing
Scenario #1 You’ve gotten the okay from senior management and compliance to move forward with social media for your bank. Facebook pages have been created, teams assembled, and now comes the fateful moment of truth – the first post. Now what?
Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success. We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help […]
It’s probably safe to say that by now, most of us live in a healthy state of caution when it comes to social media. We’ve read the cautionary tales so selflessly provided by J.P. Morgan, Epicurious, and Justine Sacco, and most of us have decided that, yes, we should exercise a little care on […]
It seems like Facebook is constantly changing, whether it’s making tiny updates to the privacy settings, or dramatic algorithm adjustments affecting how Pages reach their audiences. Little or big, these changes all add up – and they’ve made Facebook a very different place for companies to promote their businesses. Creative content and savvy customer service […]
In our first installment of Hiring Your Social Media Dream Team, we talked about the importance of having an organized plan in place to help your team be as successful as possible and start you on the right track. Our second installment described the various team members and positions that can make up a Dream Team. […]
Social media teams come in all shapes and sizes – some companies use social media more than others and require more manpower to accomplish the team’s goals. Others are a bit more bootstrapped, sourcing grass-roots social media from the company’s existing employee base. Whether you’re looking to add to your current team or learn more […]
Did you resolve to improve your social media marketing efforts in 2015? If getting a team together who can help you meet your social media goals is part of your game-plan, we’ve got some advice for you to heed when staffing your social media squad.