Category Archives: Social Media for Mortgage Banks
Close one more deal a month – how does that sound? Lenders and loan officers need every tool in their arsenal to grow and nurture their networks in order to drive more qualified leads. In addition to traditional marketing – cold calling, and advertising for example – loan originators need to use social media to […]
Time is money for loan originators. This is especially true given the state of the housing market.. Two concerns that could derail an increase in loan originations are credit and home prices. According to an article on CNBC.com, getting approved for a home loan is still tougher than before the market crashed in 2007. “Borrowers […]
Mortgage lenders have been required to provide two different disclosure forms to borrowers under the Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) since the early 1970’s. However, inconsistencies in wording and content prompted a revision of the forms, and the Consumer Financial Protection Bureau (CFPB) began that process in July […]
In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you might tweet your way to closed deals in 140 characters or less.
Last week, we discussed the importance of social media use for loan officers to grow and nurture their networks. We also introduced you to LinkedIn, taught you how to set up your account, introduced features to help grow your network, and advised on the do’s and don’ts of LinkedIn etiquette. Today, we are turning to […]