Category Archives: Social Media for Banking

How to Win Social Like First Bank Financial Centre

Scenario #1 You’ve gotten the okay from senior management and compliance to move forward with social media for your bank. Facebook pages have been created, teams assembled, and now comes the fateful moment of truth – the first post. Now what?

Social Media and Tax Season: How is Your Bank Helping Customers?

Tax season brings with it a feeling of dread for most people. There’s plenty of references in popular culture to reiterate this negative connotation, from George Harrison’s Taxman lyrics to Jerry Seinfeld’s thoughts on the audit process.

Convince Your Boss — It’s Time to Get Social!

Gremlin Social Is the Best Fit For Your Bank’s Social Media Marketing Efforts It’s easy. It’s effective. And it helps you master social media. If you’re looking for a way to make your social media management easier – or are just getting started and need some help diving in – Gremlin Social Guardian is the […]

Building a Social Media Strategy for Financial Services

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

3 Key Steps For A Strong Social Media Strategy

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

4 Tips for Determining Your Social Media Marketing Spend in 2017

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success. We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help […]

Millennials and Banking – Do You Have What They Need?

Millennials are an increasingly sought-after group when it comes to financial services. According to a report by the American Bankers Association, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1980 and 2000. Compared to the affluent Boomers, Millennials face critical financial challenges. Seventy-five percent of college […]

4 Ways to Activate Your Customers on Social Media

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! […]

OSFI Cyber Security Self-Assessment Guidance – Is Your Bank At Risk?

In February 2011, the Canadian government was attacked by foreign hackers using IP addresses from China. The hackers infiltrated Defense Research and Development Canada, a move that forced the Finance Department and Treasury Board to shut down internet access – but not before the hackers accessed highly classified federal information. While we may cheer the […]

Hiring Your Social Media Dream Team – Part 2: Define Team Positions

Social media teams come in all shapes and sizes – some companies use social media more than others and require more manpower to accomplish the team’s goals. Others are a bit more bootstrapped, sourcing grass-roots social media from the company’s existing employee base. Whether you’re looking to add to your current team or learn more […]