Category Archives: Social Media Education

Building a Social Media Strategy for Financial Services

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

3 Key Steps For A Strong Social Media Strategy

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

4 Tips for Determining Your Social Media Marketing Spend in 2017

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success. We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help […]

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

How do you measure social media ROI? Go to the dark side

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share […]

Facebook, and Heartbleed, and Compliance, Oh My! 2014 In Review

It’s December, which means it’s time for the obligatory year in review post! What a year it has been. From Facebook’s seemingly constant newsfeed changes to the financial industry attempting to make its peace with social media through new compliance regulations, it has been an exciting time in digital marketing. Here are our picks for […]

Engage & Convert: How Financial Services Can Build Relationships on Social Media

We’ve all heard the terms B2B and B2C – but when it comes to social media, isn’t it all about P2P? In other words, people communicating with other people. Of course, as a business, the end goal is sales, but you can’t lose sight of thought leadership and consumer needs to get there. In fact, […]

Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy

So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social media strategy: 1)     Determine Your Purpose & Voice – Decide how you plan to use social media to further your […]

FINRA: 5 Guidelines and Hacks For Compliant Social Media

In 2011, FINRA (Financial Industry Regulatory Authority) issued two notices and a new rule geared specifically to electronic communications with social media. Generally speaking, financial services organizations can assume that social media falls under the rules of any other business-related electronic communications in terms of recordkeeping, suitability, supervision, and content. However, certain aspects of social […]

How to Drive Engagement – Facebook for Financial Services

  This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up, Facebook. With 1 billion users worldwide, Facebook is the 800 pound gorilla in social media; well worth having in your financial marketing plan. In this […]