Category Archives: Social Media

Top 10 Reasons Banks Use Social Media

OK, you’re ready to start using social media, so now what? First, you need to decide what you’re trying to accomplish. What do you want people to know? Are you hosting an event within the community? Do you have a new product? You can use social media platforms for these reasons and more. The American […]

New Year, New Trend Forecasts: How Will Social Media Change in 2017?

It’s official. 2016 is behind us, and we’ve got a fresh new year full of possibilities ahead of us. As we continue planning our strategy for social media and digital marketing for the coming months, here are a few trends you’ll likely be seeing take hold:

Convince Your Boss — It’s Time to Get Social!

Gremlin Social Is the Best Fit For Your Bank’s Social Media Marketing Efforts It’s easy. It’s effective. And it helps you master social media. If you’re looking for a way to make your social media management easier – or are just getting started and need some help diving in – Gremlin Social Guardian is the […]

Building a Social Media Strategy for Financial Services

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

3 Key Steps For A Strong Social Media Strategy

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

4 Tips for Determining Your Social Media Marketing Spend in 2017

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success. We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help […]

Don’t Tweet That! The Dangerous Reality of the Social Family

  It’s probably safe to say that by now, most of us live in a healthy state of caution when it comes to social media. We’ve read the cautionary tales so selflessly provided by J.P. Morgan, Epicurious, and Justine Sacco, and most of us have decided that, yes, we should exercise a little care on […]

Social Media Analytics: What, How, and When You Should Be Measuring

Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts. 

Background Check: How to keep your visuals from hurting your image

Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and […]

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today: