Category Archives: Business

Updated Social Media Guidance from the FFIEC: Is Your Bank Still Compliant?

December 2013 – UPDATE:   Nearly one year after putting out a proposed guidance on social media use for financial institutions, the FFIEC issued “Social Media: Consumer Compliance Risk Management Guidance.” This guidance has been adopted by FFIEC member organizations, including the Office of the Comptroller of the Currency (OCC), Board of Governors of the […]

Content Marketing Strategy: Does Your Company Have One?

Wow. That headline sure has a lot of buzzwords in it… Content. Marketing. Strategy. Put ‘em all together, and we’re talking about a Content Marketing Strategy. So the question of the moment is: do you have one? And more importantly, do you NEED one?

Protect Your Brand from Bad Language

Four letter words. Yuck. You know the ones we mean… that bad language that makes you cringe when you see it coming from the wrong source — like a brand’s Twitter handle. We all like to think that we would never be that social media manager who makes the mistake, but what can you do to […]

Social Media & Banking: Gremln Get Started Guide – Part 3

Setting Up Your Twitter Profile Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process. Twitter is a micro-blogging site that started in 2006 as a San Francisco-based […]

Social Media & Banking: Gremln Get Started Guide – Part 2

Get Friendly with Facebook! When you think of social media, the first network that probably comes to mind is Facebook, and for good reason — it currently boasts more than 1.2 billion users worldwide. Upwards of 15 million businesses, companies, organizations, and public figures have company Pages — and Facebook continues to gain more and […]

Is Your Social Media Policy Legal? Protect Yourself & Your Employees

You want to encourage your employees to be social ambassadors and share your brand with all their friends and followers. But you’ve also heard horror stories of employees taking to the social networks to post offensive, obscene, and inappropriate comments and actions relating to their jobs. (Domino’s Pizza and Taco Bell, anyone?) As you work to strike […]

Get Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media

The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute. Needless to say, when it comes to social media – you can easily spend huge amounts of your very precious time feeling lost […]

Protect Your Company From Rogue Employees & Social Media Meltdowns

Your employees are often your greatest brand ambassadors. They know and love the company, they’re experienced with your products and/or services, and they probably have a personal network of friends, family, and followers who value their opinion. So if they want to talk about your company on their social media channels, we say “Let them!” […]

Becoming a LinkedIn Super User: Part 3

Now that your profiles and networking skills are polished and professional, it’s time to look at the numbers and make sure you are getting the traffic and attention of potential customers and employees you need to take your business to the next level. In our third and final installment of becoming a LinkedIn “Super User” […]

Becoming A LinkedIn Super User: Part 2

Previously, we shared our tips for making the most of your LinkedIn profiles – both personal and company pages – in order to take advantage of all that LinkedIn has to offer. Now that those are spruced up and full of the skills, endorsements, products, and reviews you want viewable to your audience, you’re ready […]