Category Archives: Business

New Year, New Trend Forecasts: How Will Social Media Change in 2017?

It’s official. 2016 is behind us, and we’ve got a fresh new year full of possibilities ahead of us. As we continue planning our strategy for social media and digital marketing for the coming months, here are a few trends you’ll likely be seeing take hold:

Social Media Analytics: What, How, and When You Should Be Measuring

Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts. 

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

How do you measure social media ROI? Go to the dark side

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share […]

7 Ways Financial Advisors Can Gain Leads Through Twitter

In our first two articles in this series, we discussed how financial advisors can leverage LinkedIn and Facebook for lead generation. Now it’s time to talk Twitter. Twitter is a fantastic resource for prospecting. A study by Putnam Investments reports that 66% of financial advisors saw an uptick in new business using social media in […]

Marketing to the Generations: 4 Tips for Getting – and Keeping – Gen Z’s Attention

You’ve mastered marketing to Generations X and Y. Now it’s time to gear up for the next generation – Gen Z – the post-Millennials who grew up with the internet and will redefine the way you reach your future audience. First, let’s get a better understanding of the people that make up Generation Z. Defined […]

How to Drive Engagement: 8 Ways to Win at LinkedIn for Financial Services

In the first two installments in our Driving Engagement series, we covered 6 ways to leverage Facebook to build relationships with your customers and then tackled Twitter by sharing our 10 tips to tweet safely and compliantly in 140 characters or less. In this installment, we’ll cover the social network with the most “professional” reputation: LinkedIn.  […]

Social Media Archiving for Regulated & Non-Regulated Industries

Let’s talk about social media communication and record retention. That’s right — archiving. Riveting stuff, we know. But really — keeping strong archives could be the difference between happiness, sunshine, and lollipops or facing fines, lawsuits, & PR nightmares. Yikes. If you’re in a regulated industry like finance, healthcare, or pharmaceuticals – archiving your social […]

Facebook News Feed Changes & What It Means for You

In early December, just before the holiday season went into full effect, Facebook announced yet another change to the News Feed algorithm. According to Facebook’s blog, survey results show that people are increasingly interested in reading articles and sourcing news from Facebook — especially from mobile devices. Facebook has been sending traffic to news sources […]