Author Archives: Mikki Ware

Social Media Monitoring for Banks: Tools and Tips to Protect Your Online Rep

By now, you’ve probably heard a lot of people (including Gremlin Social), talk about monitoring your brand across the web and on social media. What does it mean, and how the heck do you do it? Is it even necessary? Who invented liquid soap, and why? According to Elizabeth Kahlil, a senior policy analyst within […]

How to Win Social Like First Bank Financial Centre

Scenario #1 You’ve gotten the okay from senior management and compliance to move forward with social media for your bank. Facebook pages have been created, teams assembled, and now comes the fateful moment of truth – the first post. Now what?

Millennials and Banking – Do You Have What They Need?

Millennials are an increasingly sought-after group when it comes to financial services. According to a report by the American Bankers Association, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1980 and 2000. Compared to the affluent Boomers, Millennials face critical financial challenges. Seventy-five percent of college […]

How to Win Social Media Like Navy Federal Credit Union

Credit unions have a unique position when it comes to social media. Unlike banks, which are opened to everyone, credit unions have a specific customer base. Members have to be affiliated with certain groups, such as an employer, community, or school. With the smaller, more targeted pool of members and potential members, social media can […]

The Future is Now: Mobile and the Social Banking Branch

A recent report shared that 173 million Americans own smart phones, and CNN reported that mobile apps overtook desktop usage for the first time ever in February 2014. While mobile adoption rates continue to grow amongst consumers, a recent study by Capgemini found that financial institutions are relatively slow to adopt mobile banking capabilities – […]

INFOGRAPHIC: The Fast Track from Likes to Loans Using Social Media

Close one more deal a month – how does that sound? Lenders and loan officers need every tool in their arsenal to grow and nurture their networks in order to drive more qualified leads. In addition to traditional marketing – cold calling, and advertising for example – loan originators need to use social media to […]

Loan Officers: Grow Your Network Using Social Media

Time is money for loan originators. This is especially true given the state of the housing market.. Two concerns that could derail an increase in loan originations are credit and home prices. According to an article on CNBC.com, getting approved for a home loan is still tougher than before the market crashed in 2007. “Borrowers […]

Facebook Newsfeed Preferences – Let’s Change the Narrative

Okay – so Facebook has made a change that, on its face (pun absolutely intended) could be more bad news for brands. Not only has organic reach become somewhat of an urban legend, but also with the new See It First feature, users can control what they see and how much they see it on […]

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

TRID: Countdown to Compliance for Mortgage Lenders

Mortgage lenders have been required to provide two different disclosure forms to borrowers under the Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) since the early 1970’s. However, inconsistencies in wording and content prompted a revision of the forms, and the Consumer Financial Protection Bureau (CFPB) began that process in July […]