Author Archives: Emily Lange Rodecker

Content Contributor at Gremlin Social

How Much Time Will You Spend in Your First Year on Social Media?

Getting started with social media can be a daunting task, especially if you are not quite familiar with the ins and outs of how the various platforms work, and what the “right” way to use each social media channel might be.

Social Media and Tax Season: How is Your Bank Helping Customers?

Tax season brings with it a feeling of dread for most people. There’s plenty of references in popular culture to reiterate this negative connotation, from George Harrison’s Taxman lyrics to Jerry Seinfeld’s thoughts on the audit process.

New Year, New Trend Forecasts: How Will Social Media Change in 2017?

It’s official. 2016 is behind us, and we’ve got a fresh new year full of possibilities ahead of us. As we continue planning our strategy for social media and digital marketing for the coming months, here are a few trends you’ll likely be seeing take hold:

Convince Your Boss — It’s Time to Get Social!

Gremlin Social Is the Best Fit For Your Bank’s Social Media Marketing Efforts It’s easy. It’s effective. And it helps you master social media. If you’re looking for a way to make your social media management easier – or are just getting started and need some help diving in – Gremlin Social Guardian is the […]

Building a Social Media Strategy for Financial Services

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

3 Key Steps For A Strong Social Media Strategy

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

4 Tips for Determining Your Social Media Marketing Spend in 2017

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success. We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help […]

Social Media Analytics: What, How, and When You Should Be Measuring

Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts. 

[Infographic] Your Social Media Presence: Good vs. Bad

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to do for your social presence. Embed This Image On Your Site (copy code below): Courtesy […]

Social Listening – How to Learn from Your Customers with Social Media

Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to […]