Author Archives: Clayton Smith

Chief Content Officer for Gremln.com

4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on social strategies are so important, of course, is that success (or the lack thereof) almost […]

Social B2B Tips for the 3 Big Networks

If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard. I mean, it’s really hard. Much harder than social B2C. You know why? Because businesses may have social media accounts, but businesses aren’t the ones using those accounts. It’s people who use them, employees like you […]

Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses that often come with the territory. Because of these “secondary expenses,” many managers, directors, CEOs, […]

Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off smoothly; packet pick-up, on the other hand, was something of a disaster. Due to poor […]

5 Steps to Social Media Self-Regulation

Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from regulatory bodies. Unlike the financial services industry, though, Big Pharmaceutical doesn’t have a set list […]

Exploring Collections: Facebook is testing a big new e-commerce feature for businesses

Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement through liking, commenting, and tagging, they can purchase Facebook ads, and they can pay a […]

Trick-or-Treating Your Way to Marketing Success

Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy. The big Georgian two blocks over was the first stop, because they gave the full-size candy bars, and […]

…Is the Public Listening? Part 2 of a study in social media politics

Last week we brought you a glimpse at how much of an impact our two major 2012 presidential candidates are having in the social space. Today, we’re diving into the second part of the social media politics equation and examining how the public is responding. There’s no question that social media is playing a major […]

A Quick Guide to the October 3rd Presidential Debate

The first 2012 presidential debate will be held tonight! Here’s all the info you need to be the best debate watcher you can be: The Basics The debate, which will be held at University of Denver, will be moderated by Jim Lehrer, Host of NewsHour on PBS. It begins at 9:00 EST and will be […]

When the Candidates Speak: Part 1 of a study in social media politics

Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhere; stories on the news, ads during prime time, signs in your neighbor’s yard, and, yes, posts popping up on your social networks. Social […]