WASHINGTON — The American Bankers Association – through its subsidiary the Corporation for American Banking – has endorsed the social media marketing, monitoring, and compliance platforms of Gremln, a leading provider of digital marketing tools for financial services organizations.
“Our Council identified a great need for support regarding banks’ social media initiatives – particularly monitoring and compliance,” said Bryan Luke, chairman of ABA’s Endorsed Solutions Banker Advisory Council. “After researching the industry leaders, ABA selected Gremln, who has proven expertise in social media management for banking and financial services.” Luke is also president and COO of Hawaii National Bank in Honolulu.
Based in St. Louis, Gremln was founded in 2009, and combines social media marketing with compliance and ROI tracking tools that make it easy for banks and their team members to master the social media marketing landscape and build business using social networks. Gremln helps ensure compliant use of social media communication while maximizing social marketing campaign results, guiding strategies and monitoring returns.
Selecting Gremln for this exclusive endorsement follows a comprehensive due-diligence process, as well as a rigorous review by industry experts and field-testing by bankers to meet stringent customer-service standards. To earn the endorsement, Gremln was required to meet ABA’s quality stands and satisfy key criteria, including the company’s management strength, sound risk management and security practices, and superior customer support.
“Banks are realizing incredible growth by leveraging social media effectively and educating their team members’ on how to expand their networks,” said Gremln CEO Chris Moloney. “We’re excited to assist the ABA and its members in helping them be successful along their social media journey.”
Ryan Bell, founder of Gremln and current chief product officer, accepted the endorsement on behalf of Gremln at the 2015 ABA Marketing and Retail Conference in Denver on October 4th.
“To be selected as the endorsed vendor is an honor and the endorsement was well timed. The next phase of social media for banks is here. Banks are now ready to leverage social media beyond the marketing department, and they are putting the power of social into the hands of their, relationship managers, private bankers, loan officers, financial advisors, and other key team members,– a move that Gremln is well positioned to assist with,” said Bell.For more information on this and more ABA endorsed solutions, visit www.aba.com/endorsed or call 1-800-BANKERS.
About American Bankers Association
The American Bankers Association is the voice of the nation’s $16 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $12 trillion in deposits and extend more than $8 trillion in loans.
Founded in 2009, Gremln is a digital and social media marketing company that provides tools for users to manage their social media needs. Gremln offers organizational tools to streamline all of the social media marketing campaigns for individuals and groups. Gremln helps users save time and money with Twitter, Facebook, and LinkedIn content management and analytics all in one central dashboard. Gremln helps companies and employees engage with customers, monitor social mentions, and schedule content marketing campaigns at the optimal time and frequency in one platform. Gremln’s Social Guardian™ tool allows for regulated users, such as financial services employees and companies, to manage a safe, secure and compliant social media campaigns. With built-in tracking tools and ROI analytics, Gremln is the best-in-class solution for managing social media campaigns. For more information, visit Gremln.com.
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