We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.
Facebook Introduces Comment Threads
Users can now respond directly to specific comments made on Facebook Pages, creating conversation threads within posts and potentially improving customer service and engagement, as users will be notified when someone responds to their comment. Posts with more comments and likes will be moved to the top, and admins can down-rank posts without deleting them.
YouTube Hits 1 Billion Unique Monthly Users
YouTube is the second social network (following Facebook) to reach one billion unique monthly users. Did you know that upwards of four billion hours of videos are watched each month, and 72 hours of videos are uploaded each minute? That’s a lot of adorable kitten videos.
LinkedIn Enhances Search Functionality
LinkedIn updated its search functionality, allowing for more detailed and “smarter” searches. Features include suggested searches, which show example search queries for similar topics; auto completions; advanced searches that filter by school, company, and location; and automated alerts to let you know when your saved searches update with new information.
Cover Photos Now Allow Call to Action
Facebook lessened the restrictions on including copy in Facebook cover photos. While you cannot encourage people to upload your cover photo to their personal timelines, include images with more than 20% text, or include any messaging that is deceptive, misleading, or infringe on anyone else’s copyright, you can now include a call to action.
Animated GIFs Come to Google+ Profiles
Looking to make your social profile more… animated? Google+ announced via software engineer Matt Steiner’s profile on Monday, March 25, 2013 that animated GIFs would be accepted for profile photos. Beating us to the punch, Steiner noted these profile pics are “like newspapers in Harry Potter.”