We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.
Facebook Insights Bug
Facebook revealed it recently found a few bugs in the Insights reporting feature, causing the number of users who saw Facebook Page posts to be misreported. Facebook claims the actual reach of each post was not affected and reporting from February 25, 2013 on should accurately reflect Facebook fan page(s) reach.
Twitter Reduces Character Count
If you’re including links in your tweets, you now have two fewer characters for the rest of your message due to changes in Twitter’s t.co wrapping system. Shortened http URLs will now be read as 22 characters, and https URLs will be read as 23, leaving you with 118 and 117 characters respectively.
Google Introduces Google+ Sign In
Google Plus now offers a “Sign In” feature that allows third-party developers to build some aspects of Google Plus into apps and services, such as authentication, sharing, and interaction.
Angry Birds hits the big screen!
Well, sort of. Starting in mid-March, Rovio Entertainment (creator of the Angry Birds franchise) will launch a web-only cartoon series that promises to “throw the doors of Piggy Island wide open!” Get in on the excitement with #AngryBirdsToons via Twitter.
Facebook Advertising Tools
Facebook announced on February 27 that it is partnering up with Acxiom, BlueKai, Datalogix, and Epsilon to improve the audience targeting tools for all Facebook advertisers. This will allow businesses of all sizes to take advantage of tools such as predefined targeting categories, Facebook will continue not to share users’ personal information. (Read more about what the update means for privacy.) On the heels of that announcement, Facebook officially disclosed on February 28 that it is acquiring Microsoft’s Atlas Advertiser Suite as part of the ongoing effort to round out the advertising experience for all parties involved.
Instagram reaches 100 million monthly active users
The image-based social media network that launched in October 2010 announced on Tuesday that it reached 100 million monthly active users. What started as a two-man operation quickly evolved into an immensely popular photo-sharing app, and was acquired by Facebook in September 2012.