We’re nearing the end of December, which means that many offices are about to hit Ghost Town status for a week or two. Between holiday time off and the last-minute usage of leftover vacation days that won’t carry over into the next year, the time between Christmas and New Year’s is a time of relaxation for many people.
This can be tricky for marketing departments, especially in small businesses, because the same surge of vacation time that’s allowing marketers to stay home over the holidays is also giving millions of potential customers the chance to spend some quality time browsing around on social media. Many companies have strict policies about social networking, so their employees are likely to experience a little digital release from home over the end-of-year break. With so many potential customers surfing the Web, it’s a prime time for marketers to shine. Here are a few ways you can keep your campaigns and promotions running, even if there’s no one in the office:
1. Schedule Your Tweets with Gremln
You may be taking a week off of work, but your social media doesn’t have to. With Gremln’s scheduling tools, you can set a slew of message to post to Facebook, Twitter, and/or LinkedIn at any time and date in the future. This way, your social campaigns will continue to gain traction while you’re sipping hot cocoa by the fire.
(Don’t have access to Gremln yet? Just send us an email with your name and email address, and we’ll send you an invite for Gremln Beta!)
2. Tweet Your Time Off
Whether you work for a brick-and-mortar business or an online company, people expect you to be available to answer their questions, which can be difficult over the holidays. If your offices are going to be empty, send out a few social media messages clearly stating your holiday hours. A Facebook post of “We’ll be out of the office until January 2–see you all in the New Year!” will let customers know that your office is empty and any questions or comments they might send aren’t being ignored. It’s the social media version of the “Out of Office” message. And because posts and tweets can get lost in the shuffle, it’s not a bad idea to schedule a few of these announcements to post themselves throughout the week.
3. Set a Holiday Check-in Routine
Depending on your business, it’s possible that some customer service issues may come through that you just can’t ignore. If that’s the case, then it’s a good idea to set up a schedule for social network pop-ins. Log on to your company’s social platforms once or twice a day at a regular time to check for any emergency issues that need immediate attention. Doing these check-ins at the same time every day helps you dedicate only a very specific amount of your free time to doing a little work each day without letting it overtake your vacation. Linking all your social networks to Gremln allows you to view all your accounts from one convenient webpage, makes this process even faster. If you have a handful of colleagues with access to your company’s social networks, split up the check-in duty to make it easier still.
4. Take Advantage of Gremln Reports
It can be difficult to gauge the success of a social marketing strategy when you’re not in front of your computer all day with a finger on the Internet pulse. Enter Gremln Reports! When you return from your end-of-year break, running a handful of reports through Gremln will give you specific feedback on how well your scheduled messages were received. Marketing analyses and postmortems don’t have to take a break just because you do. Gremln reports can tell you how many people retweeted your tweets, commented on your Facebook posts, liked your Facebook page, clicked on your links, and more. (And if you’d like access to Gremln Beta so you can take advantage of holiday reports, please see #1!)
The Bottom Line
Marketing and customer service don’t have to stop just because your offices have emptied out for a week or two. With a little careful planning and the help of the Gremln toolkit, your company can finish out the year without missing a beat!