“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we explore the social media influence measurement tool Klout.
Klout is a program that analyzes and scores a person’s online influence through social media networks, such as Facebook, Twitter, and LinkedIn. Klout uses a secret algorithm in order to determine the strength of each person’s sphere of influence on a scale of 0-100. A low Klout score means a lower level of influence; a higher score means a higher influential impact. Klout arrives at its score by measuring True Reach (how many people you influence), Amplification (how much you influence those people), and Network Impact (the influence of your network). The more active and responsive you are on social networks, the higher your Klout score is likely to climb.
Klout is currently able to draw social media influence variables from 12 networks, including Facebook, Twitter, LinkedIn, Google+, Foursquare, and YouTube. The more networks a person links to his personal Klout page, the more accurate the Klout score becomes.
Klout scores not only offers insight into the strength and success of social media communications, but it also acts as a baseline by which to measure individual progress. A company with a rising Klout score is taking positive steps toward becoming more influential in the social media space.
If you have a Facebook or Twitter account, you already have a Klout account and a Klout score. To manage your account and link it with more social networks, go to www.Klout.com and sign in using either Facebook or Twitter. When you’re directed to your Klout dashboard, click on the icon of the social media network you wish to connect, and follow the steps in order to link it to Klout.
Gremln integrates Klout scores into its social media management and analytics systems, so you can monitor your Klout score and Klout trends through the Statistics page in your Gremln account.