How to Win Social Like First Bank Financial Centre

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Scenario #1

You’ve gotten the okay from senior management and compliance to move forward with social media for your bank. Facebook pages have been created, teams assembled, and now comes the fateful moment of truth – the first post. Now what? (more…)

How Much Time Will You Spend in Your First Year on Social Media?

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Getting started with social media can be a daunting task, especially if you are not quite familiar with the ins and outs of how the various platforms work, and what the “right” way to use each social media channel might be. (more…)

Social Media and Tax Season: How is Your Bank Helping Customers?

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Tax season brings with it a feeling of dread for most people. There’s plenty of references in popular culture to reiterate this negative connotation, from George Harrison’s Taxman lyrics to Jerry Seinfeld’s thoughts on the audit process. (more…)

New Year, New Trend Forecasts: How Will Social Media Change in 2017?

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It’s official. 2016 is behind us, and we’ve got a fresh new year full of possibilities ahead of us. As we continue planning our strategy for social media and digital marketing for the coming months, here are a few trends you’ll likely be seeing take hold:

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Convince Your Boss — It’s Time to Get Social!

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Gremlin Social Is the Best Fit For Your Bank’s Social Media Marketing Efforts

It’s easy. It’s effective. And it helps you master social media.

If you’re looking for a way to make your social media management easier – or are just getting started and need some help diving in – Gremlin Social Guardian is the solution. Need to convince your boss? We’ve got you covered. This list of talking points will make it clear that when it comes to social media management, Gremlin Social Guardian is the tool to use.

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Building a Social Media Strategy for Financial Services

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The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come. (more…)

3 Key Steps For A Strong Social Media Strategy

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Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy: (more…)

4 Tips for Determining Your Social Media Marketing Spend in 2017

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Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success.

We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help convincing your C-level executives to approve your budget, we’re here to help you accomplish your marketing goals. How? Simple!

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Millennials and Banking – Do You Have What They Need?

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Millennials are an increasingly sought-after group when it comes to financial services. According to a report by the American Bankers Association, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1980 and 2000. Compared to the affluent Boomers, Millennials face critical financial challenges. Seventy-five percent of college grads have student loan debt and are earning less money. (more…)

How to Win Social Media Like Navy Federal Credit Union

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Credit unions have a unique position when it comes to social media. Unlike banks, which are opened to everyone, credit unions have a specific customer base. Members have to be affiliated with certain groups, such as an employer, community, or school. With the smaller, more targeted pool of members and potential members, social media can be viewed as a natural extension of strategic community engagement. The challenge is getting buy-in from credit union decision makers, as well as tracking ROI of social media participation. However, the tide seems to be turning, as research from CUNA Mutual shows that 60 percent of credit unions have been using social media for about 2 years. (more…)